an establishment seem more
friendly
and more
approachable,
you see names like Mister Donut,
or Uncle Al's pizzeria.
Momma Luigi's
Pasta up on the fluorescent
signs.
there's
Uncle Ben's rice
on the shelf with
Aunt Jemima's pancake
batter.
it's so easy to choose
Amy's frozen
dinners over a no name
brand, or
Famous Amos cookies,
or Little Debbie's Cakes
when out shopping.
you've known these people
for most of your life.
there's Colonel Sanders in
his white suit
holding a bucket of fried chicken,
Charlie the tuna
inside a cute little can.
they're friends of yours.
all familiar faces.
look how they smile
back at you
on the shiny package or sign.
they make you
happy.
and being happy is what it's
all about.

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