the best in town

they know, they being them,
that we
have little else to do but
look at the bill boards planted
near stream
and woods, a row of flat
roof houses, along
the highways, set inside
fields of bored cows,
the billboards stand
as large
as movie screens, they yell
to us, the best in town,
proclaiming, or suggesting
what we should do
or eat, or
smoke. where to go is
mentioned as well
as we speed by, but not
so quickly that
the message isn't made
clear and caught
and saved to some degree
in our supple minds.